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The Brief
School of Art and Design 2007/08: Module GDES 20067
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Project Title: All Industry Marketing (AIM) - Identity
Project Tutors:
Project duration: Five weeks
Learning outcomes
• Develop ideas which stem from the personal interpretation, analysis and evaluation of research
• To demonstrate and apply knowledge of appropriate professional design contexts and practices
• Develop and apply visually innovative and functional design solutions
• Demonstrate improvements in personal visual, technological and time management skills
Background:
All companies, products and services need a clearly distinguishable identity. This identity stems from the development of a visual language which speaks about the core values or attributes of the company, product or service. The cinema industry in the UK collectively employs an agency, All Industry Marketing (AIM), to develop broad strategies for the marketing and promotion of cinema to businesses throughout the UK. Collaborating partners include; The Film Distributors' Association Ltd (FDA), The Cinema Exhibitors' Association (CEA), The UK Film Council, The Cinema Advertising Association, The Cinema Advertising Association.
Per capita, cinema going in the UK is relatively low compared to other countries and so AIM’s task is the development of strategic communications to grow and diversify the audience for cinema. For example, AIM has worked with companies such as Orange to promote Orange Wednesdays.
‘Get two cinema tickets for the price of one. At Orange, we think the cinema’s best when you’ve got someone to go with. Which is why we created Orange Wednesdays, which gives you two cinema tickets for the price of one, every Wednesday.’
The Brief:
This is an opportunity to develop a corporate identity for AIM. The in house agency for the cinema industry requires a new logo and supporting strap line. The message to be conveyed is that Aim are the voice/point of contact for the cinema industry and can be your partner at a strategic level. The work should be aimed at big brand sponsors, the and wider cinema industrygovernment. It should not be aimed at the cinema goer.
Values: Dynamic, strategic and results driven
Personality: Professional, understated, confident, passionate, enabling escapism, open to partnership
Tone of voice: Professional credibility with big brand partners, gravitas, the force in the background, passionate about cinema.
Submission details:
Logo applications: Choose from – business stationery, corporate promotional material, web site, (featuring animated logo) and e-mail. All items must be finished to a high standard, mounted appropriately and submitted with thorough sketchbook development and research.
Further Information:
http://www.cinemamarketingagency.com/
gd2
Project Title: All Industry Marketing (AIM) - Identity
Project Tutors:
Project duration: Five weeks
Learning outcomes
• Develop ideas which stem from the personal interpretation, analysis and evaluation of research
• To demonstrate and apply knowledge of appropriate professional design contexts and practices
• Develop and apply visually innovative and functional design solutions
• Demonstrate improvements in personal visual, technological and time management skills
Background:
All companies, products and services need a clearly distinguishable identity. This identity stems from the development of a visual language which speaks about the core values or attributes of the company, product or service. The cinema industry in the UK collectively employs an agency, All Industry Marketing (AIM), to develop broad strategies for the marketing and promotion of cinema to businesses throughout the UK. Collaborating partners include; The Film Distributors' Association Ltd (FDA), The Cinema Exhibitors' Association (CEA), The UK Film Council, The Cinema Advertising Association, The Cinema Advertising Association.
Per capita, cinema going in the UK is relatively low compared to other countries and so AIM’s task is the development of strategic communications to grow and diversify the audience for cinema. For example, AIM has worked with companies such as Orange to promote Orange Wednesdays.
‘Get two cinema tickets for the price of one. At Orange, we think the cinema’s best when you’ve got someone to go with. Which is why we created Orange Wednesdays, which gives you two cinema tickets for the price of one, every Wednesday.’
The Brief:
This is an opportunity to develop a corporate identity for AIM. The in house agency for the cinema industry requires a new logo and supporting strap line. The message to be conveyed is that Aim are the voice/point of contact for the cinema industry and can be your partner at a strategic level. The work should be aimed at big brand sponsors, the and wider cinema industrygovernment. It should not be aimed at the cinema goer.
Values: Dynamic, strategic and results driven
Personality: Professional, understated, confident, passionate, enabling escapism, open to partnership
Tone of voice: Professional credibility with big brand partners, gravitas, the force in the background, passionate about cinema.
Submission details:
Logo applications: Choose from – business stationery, corporate promotional material, web site, (featuring animated logo) and e-mail. All items must be finished to a high standard, mounted appropriately and submitted with thorough sketchbook development and research.
Further Information:
http://www.cinemamarketingagency.com/
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